If you're reading this, there's a good chance that your email flows are in need of an upgrade.
A stale email marketing strategy can quickly lead to declining engagement and missed revenue opportunities. If your open rates are dropping or conversions aren't meeting expectations, then it's time for an email refresh. By following these tips, along with leveraging the powerful tools offered by Stamped and Klaviyo, you can transform your email marketing from basic to brilliant.
Here are six proven ways to revitalize your email marketing strategy and drive measurable results:
Before making sweeping changes, take stock of what's already working—and what isn't. A thorough audit of your existing email flows will provide crucial insights into where to focus your improvement efforts.
Start by reviewing current performance metrics across all your automated flows. Look at open rates, click-through rates, and most importantly, conversion data like purchases, referrals, point redemptions, etc. Pay special attention to the foundational flows that drive the most revenue potential:
Once you've identified underperforming flows, implement strategic changes one at a time. Consider A/B testing your modifications to ensure your changes are making a positive impact on key metrics. These might include subject lines, graphics, copy, CTAs, or links. Klaviyo's robust testing capabilities make this process straightforward, allowing you to compare performance and optimize based on real data.
Basic demographic segmentation is just the starting point. To truly maximize engagement, it's time to create more sophisticated customer segments based on meaningful behaviors and attributes.
Move beyond age, location, and gender to segment customers by:
Stamped offers a particularly valuable segmentation opportunity. By integrating your loyalty program data with Klaviyo, you can create targeted segments for your VIP loyalty members. These high-value customers deserve special attention and personalized communication that acknowledges their importance to your brand. Show your appreciation for these customers by offering bonus discounts, flash sales, early access to product launches, and more.
It’s also an opportunity to communicate the value of your VIP program. When a customer enters a new VIP tier, you can send them an introductory email explaining what their new benefits are, what they need to spend to stay in this new tier, and how they can move up to the next tier (if there is one).
Even the most strategic flows need compelling creative elements and persuasive copy to drive action. If you've been using the same templates for months (or years), a visual refresh can significantly impact engagement.
Update your email templates with:
One particularly effective approach is to test plain-text versus highly designed formats. While beautiful graphics work well for some audience segments, others might respond better to simpler, more personable messages.
Creating a distinct brand voice is essential for truly engaging email communication. This consistent approach to messaging helps distinguish your brand in crowded inboxes. Whether your brand voice is professional and authoritative or fun and conversational, consistency matters. Some brands effectively incorporate emojis, slang, and even memes to connect with customers, while others maintain a more formal tone—what matters is alignment with your overall brand identity.
Your choice of visuals also contributes to this voice, whether you primarily use professional photography, graphics, user-generated content, or a combination. Brands with strong, recognizable voices are more memorable and gain attention more easily than those using generic messaging. This distinctive voice also communicates your values and helps customers determine if your brand aligns with their needs and motivations.
Today's consumers expect personalized experiences, and generic "one-size-fits-all" emails simply don't perform. Dynamic content allows you to deliver highly relevant messages to each subscriber based on their unique behaviors and preferences.
Personalization goes far beyond inserting a first name in the subject line. With Klaviyo's powerful dynamic content capabilities, you can automatically customize product recommendations, imagery, offers, and even entire sections of email content based on customer data.
Stamped's Plays take this personalization to the next level by combining data and flows to achieve specific retention goals. These sophisticated automation tools help you boost repurchase rates, drive more revenue, and create truly personalized post-purchase journeys.
Some of our best Plays with dynamic features include:
Even the most beautifully designed email with perfect copy will fail if it arrives at the wrong time or if your overall sending frequency overwhelms subscribers.
As a general rule, most ecommerce brands find success with 1-3 promotional emails per week, complemented by triggered flows based on specific customer actions. However, the ideal cadence varies significantly based on your industry, product type, and customer preferences. Regular testing is essential to find your brand's sweet spot.
Monitoring unsubscribe rates closely after each campaign can provide valuable insights. A spike in unsubscribes often signals frequency fatigue among your subscribers.
Repeat, one of the products offered by Stamped, revolutionizes this timing optimization by automating when to reach customers. Our system learns from your store's specific product and customer data patterns to trigger emails and SMS at precisely the right moments. Whether it's reminding customers to replenish their products, preventing them from lapsing, or identifying other key engagement opportunities, Repeat ensures your messages arrive when they'll have maximum impact.
Beyond dynamic content, Stamped offers additional Plays specifically designed to increase customer retention. These ready-to-implement flows are fully customizable to match your brand's tone and visual identity while addressing critical touchpoints in the customer journey.
Visit our Plays Library to discover everything that our Plays have to offer.
Refreshing your email marketing strategy isn't a one-time project but an ongoing process of refinement. With the powerful capabilities of Stamped, you can create sophisticated, data-driven email campaigns that consistently engage customers and drive revenue growth.
Start by auditing your current performance, then systematically implement these strategies to transform your email marketing effectiveness. We recommend auditing your email flows at least twice a year, and even more frequently if you want maximum optimization. With each improvement, you'll be building stronger customer relationships and a more resilient revenue stream for your brand.
Ready to get started? Book a demo today and begin exploring how these powerful tools can enhance your email strategy.