How Stamped Helped Georgiemane Drive 50% in Repeat Revenue

About Georgiemane

Georgiemane is a haircare brand based in Australia whose “aim is to deliver the highest quality and most effective hair care products that every hair type can benefit from (we're talking natural, colored, thin, thick, short, long, curly, straight)”. Their products are vegan and cruelty-free, and focus on the “science and technical aspects of hair care formulations”.

Their products include shampoos, growth sprays, curl creams, heat protectant sprays, hair masks, anti-frizz serums, and scalp scrubs. They offer bundles specifically catered to hair growth and hair repair, as well as the option for customers to build their own bundles.

Challenges

Georgiemane is currently facing three specific challenges:

• Collecting and integrating customer feedback on-site to drive purchases and create a seamless user experience

• Recognizing and rewarding customers for repeat purchases and other types of desired engagement

• Increasing customer lifetime value (LTV) and average order value (AOV) by encouraging customers to purchase more and buy more often

Solutions

To address these challenges, Georgiemane partnered with Stamped because they wanted to fully customize their reviews and loyalty program to match their brand’s look and feel while also increasing conversion and retention rates.

“I’m very specific with how I want the UX/UI to look on my website, and Stamped’s team was able to work with me through Slack to get this right the first time. They were great to work with and always quick to respond…so much easier and more efficient than having to go back and forth through email. Stamped’s team of developers worked with our designers as if they were always part of the team.”
George Papura, founder of Georgiemane

With Stamped, Georgiemane was able to:

• Collect and showcase customer reviews and user-generated content both on-site and in social and email marketing campaigns to build trust and drive purchase decisions

• Reward customers for purchases, reviews, referrals, and social engagement with discounts at checkout

• Segment and reward customers for repeat purchases with exclusive perks and rewards, such as bonus discounts and early access to sales

Results

Since partnering with Stamped, Georgiemane has collected over 13,000 reviews and driven the following outcomes:

• 55% review request open rate and 3% review response rate

• 49.9% in repeat revenue (as a percentage of total revenue)

• Nearly 5 million reward points redeemed

“I found that [Stamped’s] communication was really, really good. Any issues that cropped up were fixed right away, and we rarely had any other ones come up. Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough.”
George Papura, founder of Georgiemane