- Website: https://balticborn.com/
- Vertical: Apparel
- Region: North America
- Products: Reviews, Loyalty
- 46.1% in repeat revenue (as a percentage of total revenue)
- Over 40 million reward points redeemed
About Baltic Børn
Baltic Børn is a women’s apparel brand founded by three sisters who shared one goal: “to create beautiful, timeless styles that allow all women to feel empowered and confident at every stage of their life”. The brand was named after the Baltic Sea, which “has a history entrenched in discovery, war, and rebirth”.
Baltic Børn aims to help customers “feel beautiful, confident and comfortable to conquer their own goals and passions”, offering dresses, swimsuits, and casualwear that suit “different stages of our lives as women…without breaking the bank”.
Ultimately, Baltic Børn’s mission is to “celebrate sisterhood, community, and their customers”, leveraging reviews and loyalty to scale with their business and their brand community while boosting revenue and increasing lifetime value.
Challenges
Baltic Børn is currently facing three specific challenges:
- Global apparel brands account for the majority of total market share, making it difficult for start-ups and smaller brands to compete
- The online apparel space is highly competitive, with over 25,000 brands competing for customers’ attention and spend
- Approximately 70% of apparel purchases are made offline, complicating the customer acquisition process for ecommerce brands like Baltic Børn
Solutions
To address these challenges, Baltic Børn partnered with Stamped because they wanted to leverage the power of reviews for customers reluctant to purchase apparel online without trying it on in person. Soon after, they also launched their rewards program to further incentivize customers to leave reviews.
Baltic Børn’s loyalty program keeps its points logic simple for customers, where customers can easily earn and spend points while building up their brand community. This simplicity encourages more customers to engage with their loyalty program, enhancing its effectiveness.
“Our higher customer lifetime value definitely covered the cost of our Stamped Loyalty subscription (and then some!).”
Baltic Børn
With Stamped, Baltic Børn was able to:
- Collect thousands of reviews to build customer trust, brand credibility, and the feeling of FOMO (fear of missing out)
- Showcase customer photos to practice transparency and give new customers the confidence they need to make a purchase
- Incentivize customers to leave reviews, make purchases, and engage on social media in exchange for discounts
Results
Since partnering with Stamped, Baltic Børn has collected over 80,000 reviews and driven the following outcomes:
- Over 2,000 orders attributed to their photo reviews widget
- Over 40 million reward points redeemed
- 46.1% in repeat revenue (as a percentage of total revenue)
