- Website: https://pastreez.com/
- Vertical: Food & Beverage
- Region: North America
- Products: Reviews
- Increased review conversion rate by 40%
- Increased number of reviews collected by 20%
About Pastreez
Pastreez is a bakery that sells French pastries, macarons, cakes, and crepes both in their California-based bakery and online. It was founded by husband and wife Anthony and Yami, two French chefs who trained at Le Cordon Bleu Paris and left France to build their dream bakery in the United States.
After selling their pastries at farmer’s markets around Newport Beach, Costa Mesa, and Malibu, California, they felt there was significant potential for selling their macarons online. Balancing tradition with innovation, they soon figured out a process to handcraft their macarons in small batches and ship them fresh to customers all over the country.
Challenges
Pastreez is currently facing three specific challenges:
- Convincing customers to order macarons for delivery when they’re typically purchased from local bakeries
- Easing customers’ hesitation about potential shipping and quality issues that may arise when handling food products
- Competing with customers’ local bakeries, which they’re more accustomed to
Solutions
To address these challenges, Pastreez partnered with Stamped because they wanted to leverage product reviews, specifically photo reviews, to collect and share feedback from satisfied customers.
“The custom CSS allows us to smoothly embed [the review widget] and adapt it to our theme. The review widget is seamlessly integrated on our product pages and shows the latest reviews in a beautiful way.”
Pastreez
With Stamped, Pastreez was able to:
- Boost SEO by collecting reviews with rich snippets, which rank higher on search engine results pages and drive more site traffic
- Establish trust and credibility with new customers who are hesitant to make their first purchase by highlighting previous customers’ positive experiences
- Attract and convert customers via word-of-mouth by leveraging reviews and user-generated content as both social proof and marketing collateral
Results
Since partnering with Stamped, Pastreez has collected over 2,000 reviews and driven the following outcomes:
- Increased their review conversion rate by 40%
- Increased the number of reviews collected by 20%
- 53% review request open rate and 5% review response rate
