Today at Stamped, we’re announcing our biggest update yet: Loyalty 2.0.
We’ve rebuilt our loyalty product from the ground up and we’re excited to introduce a new set of tools to help you create amazing loyalty experiences for your customers.
No action required: While Loyalty 2.0 will introduce significant new functionality for program setup and on-site widgets, it will have no impact on your existing setup or settings upon release. The main difference you’ll see immediately following release is an upgraded Stamped Dashboard experience.
Over the past year, we've seen ecommerce brands move their primary focus from acquisition to conversion and retention. Driven by a combination of an uncertain advertising environment and a return to normalcy after the COVID-fueled ecommerce boom, brands placing a priority on site conversion and incentivizing repeat business have been rewarded with sustainable growth and improved profitability. Loyalty 2.0 is our next step in supporting brands as they build their overall retention strategy.
With Loyalty 2.0, you can look forward to:
Here’s a sneak peek at the new Dashboard - we will be rolling out the new Dashboard experience to existing accounts soon.
The new Stamped Loyalty Dashboard has been fully redesigned with UX best practices in mind. From navigating the menu bar to creating new program rules to adding new VIP tiers, it will be easier than ever to set up and optimize your loyalty program.
You can now customize your icons on your dedicated Loyalty landing page and in your on-site Loyalty launcher. Maintaining consistent branding across your storefront drives a better customer experience and results in both higher conversion rates and increases in returning customers.
We know that 14% of users access the Stamped Dashboard from their phones. If this is you, you’ll now be able to complete your work in Stamped from your mobile device with our optimization improvements.
We’ve expanded points and rewards functionality by making settings easier to access. We’ve also added new rule conditions where you can reward customers for purchasing specific products or reaching a minimum order amount. This helps you generate interest in new releases, gain better control over profit margins, and drive sales of select inventory.
Need inspiration? Here’s some examples of how to use these new rule conditions:
VIP programs can drive a 1.8x increase in ROI and a 2.1x increase in average order value, generating more value for you and your customers. Creating, editing, and updating your program tiers is now easier with custom icons and improvements to the referral coupon functionality.
We will be rolling out Loyalty 2.0 to existing accounts in the coming months. You’ll be notified 7 to 10 days in advance, so keep an eye on your inbox. No action is required from your side - you do not need to update or change anything.
Major shifts in the ecommerce landscape have brought the importance of both site conversions and customer lifetime value into greater focus over the last 12 months. At Stamped, we believe we can best support brands through a flexible, customizable Loyalty offering that can be tailored to their specific industry, brand values, and product categories.
While our initial Loyalty 2.0 release will bring exciting changes to our Dashboard with upgraded customizability and increased controls, we’re most excited about what this foundation will bring in the second half of 2023:
We can’t wait to share more information in the coming months.
We understand you may have additional questions about which changes will impact you. For further clarity, we will share a detailed breakdown of exactly what to expect when your shop is switched to Loyalty 2.0. You can also reach out to our support team or get in touch with your Customer Success Manager for additional details.