2024 has been a whirlwind of a year for the Stamped team. While we're already gearing up for an even stronger 2025, we wanted to take a moment to look back at the innovations and growth that shaped this year. From major updates to our Loyalty Analytics to bringing Repeat into the Stamped family, we've been hard at work making it easier for brands to connect with their customers.
Our mission has always been clear: we’re helping brands build lasting customer relationships through effortless personalization across reviews, loyalty, and post-purchase journeys. This year, we doubled down on personalization, delivering tools and insights that help brands not just meet but exceed their goals.
Now, let's recap the highlights of 2024 and explore how Stamped continued to innovate and evolve over the previous 12 months.
2024 saw our Klaviyo integration grow stronger than ever before with new events, properties, and metadata—which means that we were able to create a plethora of new Plays.
With this integration, you can create automated emails to target specific customer groups based on their recent Loyalty & Rewards events. For example, you can send a “Happy Birthday” email to a customer on their special day, or include the customer's reward points balance, VIP tier, or referral link as a section in your email template to be used in campaigns.
For Reviews, our integration allows you to manage the entire review request process from Klaviyo, which drives great response rates. This integration can help you send both email and SMS messages through Klaviyo. Sending review requests and other review-related communications directly through Klaviyo helps to maintain consistent branding and create flexibility in their flow builder.
💡 To learn more about the Loyalty & Rewards Plays you can run with this integration, click here. To learn more about the Reviews Plays you can run with this integration, click here.
Our Klaviyo integration isn't the only thing that got revamped in 2024. We also updated our Shopify Checkout widget to include brand new personalization opportunities, including:
With this widget, you're also able to give customers an option to see their points balance, redeem for specific rewards, apply cash discounts, and more.
Personalization is the driving force behind an effective retention strategy. By customizing your program at every level, you can significantly improve customer retention, boosting AOV and overall LTV in the process.
💡 To learn more about customizing your Shopify Checkout experience, click here.
Running a great loyalty program isn't just about having points and rewards that are similar to what your competitors are offering. It's also about understanding exactly what tactics, strategies, and campaigns improve your performance over time.
And that's why we added three new reports to your Loyalty Analytics in 2024. After all, not every loyalty program is the same, and not every tactic drives the same results.
Here’s what’s new:
Lifecycle marketers manage vast amounts of data daily, but the data that really matters is the kind that helps you identify, address, and improve gaps in the customer journey. Insights are only valuable if you can act on them effectively, and Stamped serves as a powerful segmentation engine to do just that. With Stamped, you can seamlessly sync this data with platforms like Shopify, Klaviyo, and Attentive to launch personalized campaigns, such as exclusive email offers for your top VIP customers.
💡 To learn more about using Stamped’s Loyalty Analytics, click here.
Perhaps the most exciting part of 2024 was our acquisition of Repeat, a pioneer in predictive reordering and lifecycle marketing technology.
Over the past few years, the e-commerce landscape has shifted from a heavy focus on acquisition to efficient growth with a spotlight on retention. Acknowledging a need for retention is one thing; designing and implementing a holistic strategy that drives results in another. It's not easy to deliver such a complete experience—and that's where Repeat comes in.
Repeat is the engine that integrates UGC and loyalty programs with the rest of the retention marketing stack, specifically the channels used to keep customers engaged, and does so in a personalized manner. At Stamped, we believe that personalization drives profits by improving repurchase frequency and AOV from your existing customers.
Combined with Stamped, we're creating a powerful platform designed to help brands like yours increase customer retention and LTV, automate personalized messaging at scale, and turn one-time purchasers into loyal repeat customers.
Repeat has already seen incredible success with brands such as Fresh Clean Threads, Olipop, Osea, Blueland, and hundreds more. For instance, Fresh Clean Threads leveraged every aspect of Repeat — personalizing the timing of key Moment messages (cross-sell, replenishment, subscription upsell, and lapse prevention) via flows and merchandising traditional campaign emails to match those Moments. As a result, after 30 days, Fresh Clean Threads customers had a 5.6% higher AOV and a 2% higher order frequency. Combined, the two metrics drove a 7.7% lift in 30-Day LTV, achieving Fresh Clean Threads' goal of providing meaningful incremental revenue.
If turning one-time buyers into brand loyalists is a priority for you going into the new year, you might want to consider one of Repeat's 2024 additions: the Subscription Upsell Moment.
With this Moment, Repeat evaluates your customers' purchase behaviors, pinpointing those whose profiles mirror your best subscribers. By tapping into this Moment, brands can solidify customer relationships and establish a dependable subscription base.
To do this, we analyze each customer's order history to detect patterns that indicate subscription potential. We take a look at various factors to identify when a customer is most likely to transition from a one-time buyer to a subscriber, including:
But it doesn't stop there. The difference between Repeat and other retention data platforms is that we turn these insights into action by enabling specific Plays to help you make the most of customers when they are in the Subscription Upsell Moment. These Plays are designed to work seamlessly with the communication channels and subscription providers you already use today.
💡 If you want to enable this Moment for your brand, you can reach us at cs@getrepeat.io to get started.
Strategic sampling can drive increased customer retention and word-of-mouth referrals, creating a boost in LTV. And that's what makes Repeat's Sample Upsell Moment one of our best new features in 2024.
This Moment checks for when a customer is most likely to purchase the full-sized version of a previously sampled product. It automatically creates events in Klaviyo, allowing merchants to create targeted content for sample-to-full-size conversions. All merchants can create, manage, and update their sample relationships directly in the Repeat app.
When customers in the Sample Upsell Moment visit their cart, they'll see full-size versions of their previously sampled products in the "Due to Reorder" section. With just a few clicks, your customers can make a purchase without having to do any of the work themselves.
💡 If you want to enable this Moment for your brand, you can reach us at cs@getrepeat.io to get started.
There are numerous advantages to product bundling. For starters, bundling allows you to sell more products while reducing marketing and distribution resources. Instead of marketing every product individually, you can group complementary products together and market them as a single product.
Additionally, bundling simplifies the purchase decision for customers. Buyers are often overwhelmed by the number of choices on your website, so bundling can make that process easier for them.
In beta testing, you can now build and configure your own product bundles directly in the Repeat app, tailoring the customer experience both in channel and cart.
Customers will receive replenishment reminders for any refillable products, excluding any items that only need to be purchased once. For example, if a customer buys a bundle including a scent diffuser with essential oils, they will receive reminders for the oils but not the diffuser.
In a Repeat-powered replenishment flow, when a bundle is configured to replenish its individual components, it will display "Previously Received as Part of [Bundle Name]." This message only appears for items originally purchased in a bundle; otherwise, the block shows the standard replenishable product display. The logic is fully conditional, meaning that this dynamic block will work for your brand regardless of how your bundles are configured.
💡 If you want to enable Bundle Mapping for your brand, you can reach us at cs@getrepeat.io to get started.
In 2025, we’re committed to taking our solutions even further—continuing to refine, expand, and innovate so you can grow your brand and achieve your goals. Whether it's through new data capabilities, personalization breakthroughs, or other best-in-class retention strategies, Stamped will remain your partner in building lasting customer relationships.
To our Stamped and Repeat merchants, thank you for being part of our journey this year. Here’s to an exciting year ahead.
And to those who haven't joined yet, it's never too late to book a demo with our team to get started.