How Stamped Helped Kingdom Kratom 30x Their Review Conversions

• Website: https://kingdomkratom.com/

• Vertical: Health & Wellness

• Region: North America

• Products: Reviews, Loyalty

• 48% review request open rate and 11% response rate

• Average point redemption rate of ~40 - 50%

About Kingdom Kratom

Kingdom Kratom, founded in 2017, is a natural wellness brand specializing in kratom products. Their focus is on “delivering the highest-quality kratom to help customers live their healthiest life using only natural products”. They also aim to provide the best customer experience on the market with every interaction and purchase.

Kratom leaves, which come from kratom trees native to Southeast Asia, contain medicinal properties that help with pain relief, focus, energy, stress, and relaxation. Kingdom Kratom offers kratom powders, capsules, extracts, and gummies. They also offer other types of gummies, including collagen & biotin, hemp & omega-3, and immunity-boosting variations.

In addition to their high-quality products, Kingdom Kratom is also best-known for their commitment to building their brand with their community. They have outstanding customer service with a quick-response support team and human-driven live chat. Some of their additional personalized touches include hand-written “thank you” cards, free samples, and surprise gifts with every order.

Challenges

Kingdom Kratom is currently facing three specific challenges:

1. Finding effective ways to advertise to potential customers in a gray market, where typical channels aren’t always available
2. Growing their marketing channels and strategies to support their production and distribution expansion
3. Maintaining personalized experiences at scale, ensuring they always keep their customers top of mind

Solutions

To address these challenges, Kingdom Kratom moved from Judge.me to Stamped because they wanted to leverage customer reviews as part of their word-of-mouth strategy and loyalty rewards as part of their retention strategy. They specifically switched to Stamped for the ability to seamlessly integrate Reviews and Loyalty together.

"Having everything just integrated despite [Stamped's] more expensive cost, the value that comes from it is 30x...it's like 20 to 600 [reviews] every month. And yeah, we're getting more orders now, but the actual conversion rate on them is ridiculous. There's months that we [used to have] 8 or 12 reviews. There were a lot of orders and we were getting almost nothing...but with [Stamped] having the full follow-up sequence...that integration combining the two is where it's at."
Mike Auerbach, founder of Kingdom Kratom

With Stamped, Kingdom Kratom was able to:

• Collect and showcase reviews on their homepage and product pages, including custom questions about the shopping experience and product effectiveness
• Reward customers for purchases, reviews, referrals, and social engagement in exchange for discounts
• Build trust, community, and retention with user-generated content, customer testimonials, and incremental discounts

In order to grow and support their community, Kingdom Kratom kept their focus on simple, yet effective tactics that customers actually care about.

• To start, they ask for reviews with every purchase, even when customers re-order the same item, to increase the likelihood and volume of reviews. In turn, these reviews help future customers feel comfortable about making their first purchase.
• Next, their program rules are easy to follow while their reward points are easy to earn, giving customers the ability to consistently earn and redeem small rewards. This keeps repurchase rates high as customers get additional discounts with every purchase.
• Lastly, unlike the majority of loyalty programs, their reward points don’t expire. This provides a better experience for customers returning to make a second purchase long after their first, as their rewards are ready to be redeemed at any time.

Results

Since partnering with Stamped, Kingdom Kratom has collected over 9,000 reviews and driven the following outcomes:

• 48% review request open rate and 11% response rate (compared to the industry average of a 30% open rate and 1-3% response rate)
• ~40-50% average point redemption rate (compared to the industry average of ~10-20%)
• 12.5 million points earned and 6 million points redeemed in the last 12 months
• 6,500+ new customers acquired via their loyalty program in the last 12 months

"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform.”
Mike Auerbach, founder of Kingdom Kratom