How Stamped Helped Opopop Cut Costs While Maximizing Their Underutilized Loyalty Program

• Website: https://opopop.com/
• Industry: Food & Beverage
• Region: North America
• Products: Reviews, Loyalty

About Opopop

Opopop is an innovative popcorn company on a mission to "liberate you from boring popcorn" through their revolutionary Flavor Wrapped™ Popcorn Kernels technology. Launched in 2021, Opopop identified a lack of innovation in flavors and packaging from leading microwave popcorn brands and created the world's first pre-flavored popcorn kernels, where each individual kernel is coated with flavoring that covers the popcorn as it pops.

The company combines innovative product development with proven brand-building expertise, bringing fresh thinking to a category that had remained largely unchanged for decades. Their unique approach addresses consumer demand for better-tasting, more convenient popcorn options while maintaining the fun and accessibility that makes popcorn a beloved snack.

Operating as a lean, innovative team, Opopop represents the new generation of direct-to-consumer snack brands that prioritize product innovation, customer experience, and efficient operations. Their focus on "making popcorn cool again" has positioned them as a disruptor in a category traditionally dominated by legacy brands like Orville Redenbacher and Pop Secret.

Challenges

Opopop was facing three specific challenges when they partnered with Stamped:

• Opopop needed a more cost-effective solution that wouldn't sacrifice functionality, as their previous provider was becoming increasingly expensive while offering minimal strategic guidance or hands-on optimization support
• Despite having a generous points program in place, Opopop wasn't effectively promoting it to customers, resulting in tons of accumulated unredeemed points and missed opportunities to drive repeat purchases during their typically slower summer months
• Operating with a lean team spread across multiple priorities, Opopop needed a platform partner who could provide ongoing strategic guidance and proactive recommendations rather than a "set-it-and-forget-it" approach with minimal touchpoints

"We had a set-it-and-forget-it system with [another reviews & loyalty provider], and when we decided we should be doing more, we didn't have anyone to help us build strategy. So for me, the biggest thing with Stamped was not just making sure things were smooth, but also helping with what we could be doing and what we can do better. The constant check-in was helpful for me.”
Linda Te, Sales & Marketing Specialist at Opopop

Solutions

To address these challenges, Opopop partnered with Stamped because they needed a cost-effective platform that combined user-friendly functionality with strategic customer success support to maximize their retention efforts.

With Stamped, Opopop was able to:

• Implement a more intuitive platform interface that reduced customer confusion during the redemption process, leading to fewer support tickets and complaints
• Transform their underutilized points program by prominently featuring loyalty messaging in email footers, implementing targeted redemption flows for customers with accumulated points, and converting dormant point balances into active customer engagement
• Partner with Stamped's customer success team for regular monthly check-ins, strategic recommendations, and optimization ideas that replaced less effective traditional discount promotions

Results

Since partnering with Stamped, Opopop has successfully launched a comprehensive retention program that drives measurable revenue and customer engagement:

• Launched their double points birthday campaign during their typically slowest time of year (June-July) and generated $46.9K in revenue with 53% open rates across promotional emails, successfully maintaining customer engagement when momentum usually drops
• Collected 100+ reviews and drove $1.7K in revenue through their review request flow in just the first few weeks after implementation, maintaining their historical collection rate while gaining enhanced cross-selling capabilities
• Successfully converted accumulated unredeemed points into active customer engagement, with customers now actively redeeming rewards instead of letting points sit unused in their accounts

"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user friendly. We really like it a lot so far.”
Melissa Reyes, Head of Customer Experience at Opopop

What’s Next?

Building on their successful double points campaign testing, Opopop is integrating this proven strategy into their Black Friday Cyber Monday plans, combining double points promotions with a 25% off discount. With Stamped's ongoing strategic support and regular optimization recommendations, Opopop is well-positioned to maintain their retention momentum year-round while continuing to shift away from discount-dependent customer behavior toward loyalty-driven engagement that maintains brand value.