How Stamped Helped wildwonder Scale from 5x to 30.9x ROI in Just 3 Months

• Website: https://drinkwildwonder.com/
• Industry: Food & Beverage
• Region: North America
• Product: Repeat

About wildwonder

wildwonder is a heritage-inspired sparkling beverage brand founded by Rosa Li, who reimagined the healing tonics of her grandmother by combining traditional herbal wisdom with modern gut health science. The AAPI-founded brand created the world's first sparkling prebiotic + probiotic beverage specifically designed for gut health, offering consumers a functional alternative to traditional sodas and sparkling waters.

Li developed the concept when she was working to improve her own gut health by brewing herbal tonics inspired by her grandmother's recipes, infusing them with California farmstand fruits. All wildwonder beverages are USDA Organic, non-GMO, vegan, caffeine-free, and gluten-free, positioning the brand in the rapidly growing functional beverage market where consumers increasingly seek products that deliver both taste and health benefits.

The brand has achieved notable success in both direct-to-consumer and B2B channels, with products stocked at over a hundred offices including Meta, LinkedIn, Netflix, and Google, with office distribution accounting for about a third of their revenue. Despite being a smaller-volume brand compared to typical CPG giants, wildwonder represents the new generation of mission-driven beverage companies that prioritize authentic storytelling, functional benefits, and sustainable growth.

Challenges

wildwonder was facing three specific challenges when they partnered with Stamped:

• As wildwonder expanded their product line with frequent launches, their existing retention processes became increasingly time-consuming and difficult to maintain, requiring significant manual effort that diverted resources from other growth initiatives
• The brand needed retention solutions that could deliver consistent performance while preserving wildwonder's distinctive voice and creative expression, ensuring their automated messages felt authentic rather than generic
• wildwonder required more sophisticated retention features and segmentation tools to create personalized customer experiences that matched their ambitious growth goals and evolving customer base

"We decided to look into Repeat [and Stamped] because we had heard really good things about it. When we saw the capabilities that were available, we were especially excited to remove a lot of manual time spent updating our emails in flows. The Repeat templates showcase all the different products with the dynamic block, so I no longer have to work with designers to create a net new email with a static image of product.”
Amanda DioGuardi, Lifecycle Marketing & CRM Consultant

Solutions

To address these challenges, wildwonder partnered with Stamped because they needed sophisticated automation that could handle their frequent product launches while delivering personalized customer experiences without manual overhead. Stamped's Customer Success team implemented quick win solutions that allowed wildwonder to see immediate results, then gradually added more advanced features as success continued to build.

With Stamped, wildwonder was able to:

• Implement 5 strategic Repeat flows that automatically incorporate new product launches without requiring manual email development, allowing their existing creative content to work dynamically across different SKUs and customer segments
• Start with Stamped's high-performing template foundation to achieve quick wins without requiring extensive design resources upfront, then iteratively enhance templates with wildwonder's unique brand elements including custom animations, cheekier copy, and distinctive visual designs
• Utilize new Stamped features like cross-sell banners and subscription upsell banners to enhance their segmentation strategy and create more targeted customer touchpoints based on individual consumption patterns and preferences

Results

Since launching Stamped in mid-April, wildwonder has achieved exceptional engagement and performance across all their retention flows:

• Scaled 6x revenue growth in the first 3 months, demonstrating rapid program adoption and effectiveness
• Achieved a 30.9x ROI by June, growing from 5x ROI in April while maintaining cost efficiency throughout the scaling process
• Reached open rates ranging from 43.6% to 59.5% across all Repeat flows, substantially outperforming the 39.2% food & beverage industry average, with their Primed for Subscription flow reaching nearly 60% open rates

“The revenue has been pretty amazing, as well as the ROI. We've been really excited about that. Generally, conversion rates and click rates are the big KPIs we look at, but the open rates from the Repeat flows have been great to review as well because they show that our emails are hitting people's inboxes when they're looking to repurchase or try a new flavor.”
Amanda DioGuardi, Lifecycle Marketing & CRM Consultant

What’s Next?

wildwonder's success with Stamped demonstrates that order volume alone doesn't determine program effectiveness, opening new possibilities for food & beverage brands seeking sophisticated retention solutions. The brand is positioned to continue optimizing their lifecycle touchpoints and messaging timing, with their proven model serving as a blueprint for other mission-driven CPG brands. As they scale their direct-to-consumer channels, wildwonder's retention infrastructure through Stamped provides the foundation for sustainable growth while maintaining the personal connection that makes their brand story so compelling.

"I really think Repeat is about driving loyalty. Not just within the lifecycle of the consumer, but getting that person to think about us again at the top of their mind, and then getting them to stick with us for the long term."
Margie Clark, Director of Brand Marketing at wildwonder