- Website: https://everymanjack.com
- Vertical: CPG (Personal Care)
- Region: North America
- Products: Reviews, Loyalty
- Integrations: Attentive
- ~15% review collection rate increase from their previous reviews provider
- ~7% click rate in their post-negative review messaging flow
About Every Man Jack
Every Man Jack is a men’s grooming and personal care brand, which started in 2007 “at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles”. Every Man Jack strives to create clean, effective, and affordable men’s care products using “as many naturally derived and plant-based ingredients as possible”, free of parabens, phthalates, dyes, and GMOs.
Every Man Jack offers skincare, beard care, shampoo, conditioner, body wash, lotion, deodorant, and soap. Their ingredients and scents are inspired by the outdoors, ranging from sandalwood and cedarwood to sea salt, coastal moss, and more. In addition to their ecommerce store, Every Man Jack can also be found in retailers like Target, Walmart, and CVS.
Challenges
Every Man Jack is currently facing four specific challenges:
- Optimizing their product pages and improving conversion rates with social proof that builds trust and drives purchases
- Collecting multiple product reviews from individual customers, which wasn’t possible with their previous reviews provider
- Communicating with customers post-purchase and/or post-review to provide one-to-one experiences, incentives, and support
- Driving repeat purchases and increasing customer lifetime value (LTV) with automated, personalized, and highly relevant messaging
Solutions
To address these challenges, Every Man Jack partnered with Stamped and Attentive because they wanted to capture and showcase as many product reviews as possible while delivering highly personalized messaging and rewards to their customers.
“I basically had to build out our rewards program myself with not a ton of bandwidth or support. So it's nice that [Stamped] was pretty easy to get up and running and [use] various modules that we just plugged into Shopify. Then the communication around rewards and ensuring that our customers know how many points they have is obviously a key component to getting usage up, and being able to communicate that both on-site effectively, but also in email and SMS in personalized messages to those customers - helps drive repeat purchases, LTV, all of that.”
Troy Petrunoff, Senior Retention Marketing Manager at Every Man Jack
With Stamped and Attentive, Every Man Jack was able to:
- Collect and showcase customer reviews and community Q&A on their PDPs, including capturing multiple product reviews from individual customers
- Reward customers for purchases, reviews, referrals, email subscriptions, and social engagement with discounts
- Segment and communicate with customers via SMS based on their purchase and review activity, offering incentives for future purchases
- Build robust customer profiles with highly relevant messaging strategies based on purchase history and other data points
Results
Since partnering with Stamped and Attentive, Every Man Jack has collected over 10,000 reviews and driven the following outcomes:
- 46% review request open rate and ~15% review collection rate increase from their previous reviews provider
- ~7% click rate in their post-negative review messaging flow
- $56 AOV for loyalty-driven orders vs. $45 AOV for new orders
- 43% in repeat revenue (as a percentage of total revenue)
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. We get a ton of questions in via Stamped that are publicly answered in the Q&A widget at the bottom of the PDP. So that's massive for us and really helping to drive conversion rates. It's a huge element there.
With Attentive, we have automated messages. If you leave us a positive review, we shoot you a message [saying] “thank you, here's another promo code for your next order.” If you leave us a negative review, we reach out [from our] support team [with] an apology and “if you'll give us another shot, here's a promo code.”
So I think it helps us automate a further experience than giving us feedback in those reviews. I think a lot of brands just take that feedback and it lives on their PDPs. But I think it's a nice touch and our customers indicate that via click rates and engagement metrics around those automated messages. [It] seems like our customers appreciate that note, either from a positive or negative response. That more personalized reach-out from the brand gives us some personality beyond just being a body wash [brand].”
Troy Petrunoff, Senior Retention Marketing Manager at Every Man JackLearn more about the Stamped x Attentive integration by checking out this article.
