Today’s marketplace is crowded and highly competitive, which means sending the same generic marketing messages to your entire customer base is no longer enough.
Consumers expect personalized experiences that speak directly to their unique needs, preferences, and behaviors. In fact, 62% of consumers say brands lose their loyalty if they provide un-personalized experiences. This is where smart segmentation strategies become invaluable for brands looking to enhance their marketing communications and drive meaningful results.
At Stamped, we understand the power of personalization in building stronger customer relationships. As a retention-focused reviews,loyalty, and lifecycle platform, we help brands leverage their customer data to create more relevant, targeted marketing campaigns.
In this blog post, we'll explore how effective segmentation can transform your marketing efforts and how our integration partners can help you implement these strategies.
Segmentation is the process of dividing your customer base into distinct groups based on specific criteria such as demographics, behaviors, purchase history, or engagement levels. This strategic approach allows you to:
For brands using Stamped's reviews and loyalty platform, segmentation takes on an additional dimension. The rich customer data generated through reviews, ratings, and loyalty program participation provides unique insights that can be leveraged to create even more refined segments.
Not all customers interact with your brand in the same way. By segmenting based on engagement levels, you can tailor your approach to match their current relationship with your brand.
Highly engaged customers who regularly open emails, click links, and leave positive reviews may be ready for VIP offers or loyalty program upgrades. Meanwhile, customers who haven't engaged in months might need a re-engagement campaign with a compelling incentive to return.
With Stamped's platform, you can identify your most enthusiastic brand advocates—those who consistently leave positive reviews and participate actively in your loyalty program. These customers can be targeted for referral campaigns, user-generated content opportunities, early access to new products, and bonus surprises & delights.
As a reviews platform, Stamped offers unique opportunities to segment customers based on their review activity and sentiment:
This review-based segmentation allows you to not only respond appropriately to customer feedback but also to harness the power of your most satisfied customers as brand advocates.
Our Positive Review Thank You Flow makes this type of segmentation in Klaviyo easier than ever before. It allows you to thank your customers for leaving a positive review and encourage another purchase, all completely automated. You can also address customers who left a negative review by asking for additional feedback or recommending a different product.
A customer's purchase history reveals valuable insights about their preferences, interests, and buying patterns. Effective segmentation in this area might include:
Stamped's loyalty program data can enhance these segments by identifying not just what customers buy, but how they engage with your rewards system—revealing which incentives (i.e. discounts, free products, experiential rewards) most effectively drive purchases for different customer groups.
Location, age, gender, and other demographic factors continue to be important segmentation criteria, especially when combined with behavioral data:
Stamped allows you to sort reviews by country, unlocking different insights per region like shipping times, packaging, and longevity in different weather conditions.
At Stamped, we've developed powerful integrations with leading marketing platforms to help you implement sophisticated segmentation strategies with ease.
Our integration with Dotdigital, an all-in-one customer experience and data platform (CXDP), enables marketing teams to exceed customer expectations with highly personalized cross-channel journeys.
The Stamped x Dotdigital integration allows you to:
Our integration with Klaviyo, a leading marketing automation platform, empowers brands to deliver personalized email and SMS campaigns driven by customer reviews and loyalty data.
The Stamped x Klaviyo integration enables you to:
Our integration with Attentive, a premier SMS marketing platform, allows brands to engage customers through personalized text messages informed by reviews and loyalty insights.
The Stamped x Attentive integration allows you to:
Repeat works by combining Moments and Plays: Moments are high-leverage lifecycle opportunities for influencing customer behavior, and Plays are strategies for engaging customers within those Moments. In other words, they’re data and flows that work together to help you achieve your retention goals, whether that’s boosting repurchase rate, driving more revenue, or creating personalized post-purchase journeys.
Fresh Clean Threads discovered something surprising in their repurchase data. For every additional t-shirt purchased in a customer's first order, that customer's 12-month order frequency dropped by 10-15%.
This insight presented a challenge: customers with higher-value first purchases exhibited different repurchasing patterns than those who bought fewer items initially. The standard one-size-fits-all retention flows weren't appropriate for these different customer types.
Fresh Clean Threads had two options. They could spend months building sophisticated lifecycle infrastructure manually (requiring complex segmentation logic and extensive content creation), or leverage Repeat to automate personalized replenishment journeys.
By choosing to implement Repeat, they were able to create tailored replenishment experiences based on each customer's unique purchasing patterns. The results were impressive: within just 30 days, customers who experienced the Repeat-powered personalized journeys showed a 5.6% higher Average Order Value and 2% higher order frequency. Together, these improvements drove a 7.7% lift in 30-Day LTV, all without requiring extensive time investment.
Generic marketing messages are easily overlooked, so don't waste your time with them. By implementing thoughtful segmentation strategies, brands can create more personalized, relevant communications that resonate with customers and drive meaningful results.
Stamped's reviews and loyalty platform, combined with our powerful integration partners, provides the tools and insights you need to implement sophisticated segmentation strategies without overwhelming your marketing team.
Whether you're looking to increase customer retention, boost average order value, or enhance your overall customer experience, smart segmentation is the key to more effective marketing communications—and Stamped is here to help you every step of the way.
Ready to take your marketing segmentation to the next level? Book a demo today to learn more about how Stamped can transform your customer engagement strategy.