How Stamped Helped NOGU Achieve a 9% Review Collection Rate

About NOGU

NOGU, a designer jewelry and accessories brand, started in 2012 as a small company aiming to bring affordable luxury to a broader audience. Having grown exponentially since then, NOGU is best known for its luxury online shopping experience, highly-rated customer support and order fulfillment, and affordable pricing.

NOGU offers bracelets, necklaces, earrings, rings, and charms in varying designs and high-quality materials. To stay competitive and differentiate themselves in a market saturated with drop-shippers that offer poor customer service and expensive luxury brands that alienate the average consumer, NOGU does the following:

• Provide excellent customer service and a lifetime warranty on their products, unlike fast-fashion brands with limited warranties and support options

• Manage shipping internally to maintain complete control over the customer experience from start to finish with custom packaging, promotional inserts, and so on

• Run a monthly subscription program to keep customers continuously engaged with new products, new offers, and the brand in general

• Partner with a wide range of charitable organizations to highlight their brand values and foster a sense of community and social responsibility

Challenges

NOGU is currently facing three specific challenges:

• Showcasing their large and loyal customer base to potential customers as a way to build social proof, increase trust, and establish reliability

• Implementing their Google reviews directly onto their website in a way that complements the rest of the user experience

• Reinforcing customer loyalty by demonstrating to their existing customer base that they’re part of a community of like-minded individuals

Solutions

To address these challenges, NOGU partnered with Stamped because they wanted to leverage the usefulness and impact of their dedicated customer base. This meant reminding and rewarding existing customers for belonging to a strong brand community while motivating potential customers to engage and make purchases.

“An easily integrated and workable platform [like Stamped] that allows you to do this is very important for creating a lasting, memorable, and attention-grabbing user experience for everyone who visits your site, be they a potential customer or a long-time purchaser.”
Michael Scarfo, Director of Operations at NOGU

With Stamped, NOGU was able to:

• Collect and showcase their best reviews and user-generated content (i.e. customer photos and videos) in marketing campaigns like newsletters and advertising

• Incorporate their loyalty program into product launches and sales events such as BFCM, where customers get the chance to earn limited-time bonus points

• Bring reviews and loyalty together by rewarding customers with points in exchange for reviews (and bonus points for including photos and videos in their reviews)

Results

Since partnering with Stamped, NOGU has collected over 40,000 reviews and driven the following outcomes:

• 9% review request response rate (compared to the industry average of 1 - 3%)

• 15.9% review widget conversion rate

• 11.7% conversion rate for customers searching their reviews

• 44% of revenue comes from repeat purchases

• 20 - 25% customer retention rate

“Stamped has improved our overall conversion rate of new customers while also increasing the retention rate of our existing customer base!”
Michael Scarfo, Director of Operations at NOGU