How Growing Brands Are Leveling Up Their Review Strategy

Introduction

If you’re using Stamped’s Starter Plan, then you’re already collecting reviews—and that’s no small thing. Getting honest feedback from real customers is one of the most powerful levers any brand can pull.

But what we often hear from growing merchants is this: Now that we’ve got reviews, how do we actually use them to drive growth? Whether that’s showcasing stars in Google Shopping, pulling rich content into Klaviyo flows, or turning every PDP into a conversion machine, the strategy evolves as you grow.

In this post, we’ll show you how brands are leveling up; what tools they’re using, what results they’re seeing, and how you can do the same.

1. Smarter post-purchase marketing with ESP integrations 

Sync with platforms like Klaviyo or Omnisend to personalize messaging based on review activity. Available in our Business Plan.

Your customers are telling you what they think in every review, and with the right integrations, you can turn that feedback into revenue. Upgrading your plan gives you access to powerful ESP integrations with platforms like Klaviyo, Omnisend, Drip, and ActiveCampaign that let you:

• Trigger personalized post-review emails
• Segment customers based on sentiment (e.g. happy vs. unhappy)
• Reward reviewers with loyalty points
• Build smarter, more relevant lifecycle flows

Every Man Jack connects their Stamped reviews with Attentive, allowing them to deliver hyper-personalized SMS messages based on a customer's purchase and review activity. This integration strategy has delivered:

• 46% open rate on review request emails
• ~7% click rate in post-negative review messaging
• $56 AOV for loyalty-driven orders (vs. $45 for new orders)
• 43% in repeat revenue as a percentage of total revenue

This kind of segmentation and follow-up simply isn't possible on the free plan. If you want to turn reviews into revenue, connecting them to your email and SMS flows is essential.

But it's not just about having the integrations—it’s about knowing how to use them. That's where our Plays Library comes in. With Plays, you can use customer data like review sentiment, purchase behavior, and loyalty status to create highly personalized, completely automated flows. Whether it's reminding customers how many loyalty points they have available or thanking them for leaving a review, each Play is designed to help you get the most out of your integrations.

2. Photo & video reviews that build trust and increase conversions

Let customers submit visual content that enhances credibility and brings products to life. Available in our Premium Plan.

User-generated content is 8.7x more impactful than branded content when it comes to purchase influence. When shoppers see real customers using your product—in their homes, on their bodies, or in their lives—it builds credibility in a way studio photography just can't.

Stamped’s paid plans let customers submit photos and videos alongside their written reviews, giving you a library of authentic, high-converting UGC.

NOGU, a designer jewelry brand, uses photo and video reviews to showcase their products in action. They feature this UGC in newsletters, on PDPs, and in paid campaigns. The results speak for themselves:

• 15.9% conversion rate from their review widget
• 11.7% conversion rate for customers searching reviews
• 44% of revenue comes from repeat purchases

Visual reviews don’t just look good. They help new customers see themselves with your product, giving them the confidence to hit “add to cart.”

3. Showcase trust with Google Product & Seller Ratings

Display your reviews in Google Shopping, Search, and product listings. Available in our Professional Plan.

You’ve worked hard to build a library of reviews, so why not put them to work before customers even land on your site?

With Google Product and Seller Ratings, your star ratings appear in Shopping Ads, Google Search, and product listings. These stars build instant credibility, boost click-through rates by an average of 17%, and make your listings stand out in crowded search results.

Displaying reviews in Google results helps shoppers feel confident before they even visit your site, boosting click-through rates in both paid and organic listings. It’s a simple but powerful way to extend the impact of your reviews and make your star ratings work harder in every channel.

If you're running paid ads or driving organic traffic, this feature helps you stand out and earn clicks before price or promo is even considered.

4. Boost basket size with smart product recommendations

Surface personalized product suggestions inside your review widgets. Available in our Premium Plan.

What if your review widgets didn’t just display content, but actually drove additional purchases?

Smart Product Recommendations use behavior-based logic to surface related products within the review experience. When a customer receives a review request, they will see related items based on their purchase history. It's a subtle but powerful way to increase basket size and cross-sell without interrupting the customer journey.

For brands where product lines are complementary, helping customers discover what to try next is essential. When someone buys shampoo, recommend a conditioner. When someone loves a certain supplement, promote a different one that works in unison with it.

Smart recommendations embedded in your review widgets turn static content into a dynamic, conversion-focused tool.

5. Build deeper relationships with customer feedback

Use tools like Community Q&A and NPS surveys to open two-way conversations. Available in our Business Plan.

Shoppers don’t just want to read reviews—they want to engage. Whether it’s asking questions before they buy, offering candid feedback, or sharing what they love most, features like Community Q&A and NPS surveys help you open up a two-way conversation.

These tools are especially valuable for products where education and trust matter. Community Q&A lets prospective customers hear directly from past buyers, while NPS surveys help you track satisfaction and gather insights across the entire customer lifecycle.

Kingdom Kratom demonstrates what’s possible when you invest in a feedback-first experience. They use custom review questions to gather product-specific insights and build trust, particularly in a wellness category where transparency is key. They also keep the experience personalized with handwritten notes and surprise gifts, building loyalty alongside their retention strategy.

Their approach has delivered:

• 48% review request open rate
• 11% response rate (compared to 1–3% industry average)
• Over 9,000 reviews collected
• 40–50% point redemption rate in their loyalty program

When customers feel seen and heard, they come back. These features help you scale that experience without losing the personal touch.

6. Real-time feedback with checkout reviews

Capture feedback right at the moment of purchase to increase volume and accuracy. Available in our Basic Plan.

Most review requests are sent via email days after a transaction, which means customers might forget their shopping experience, or not bother responding. With checkout reviews, you collect insights immediately after purchase while the experience is fresh. It can be a faster, more accurate way to understand customer sentiment and gather volume.

If your brand offers a wide product assortment or has high purchase volume, capturing reviews across all SKUs can be a challenge. Checkout reviews help ensure that even your lower-volume or newer products collect feedback early, so you're not relying solely on post-purchase emails to fill out your PDPs.

This is especially useful for brands looking to build trust quickly across a large catalog or launch new products with built-in social proof from day one.

Why upgrading matters: Feature comparison

Your reviews called, they want a promotion

If you’re collecting reviews already, you’re off to a strong start. But for many of the brands we work with, the real value shows up when they take it a step further. Reviews become more than just feedback. They power personalized emails, higher-converting product pages, and better customer experiences.

You don’t need to overhaul everything at once. Even one new feature, like visual reviews or checkout surveys, can make a real difference.

If you’re not sure where to start, we’re here to help. Whether you want to explore the options or just get advice on what fits your brand best, we’ve got your back.

Explore our paid plans and upgrade today.