Introduction
Customer reviews are one of the most powerful tools for building trust and increasing conversions—and with the right automations, integrations, and personalization tactics, collecting and showcasing customer feedback is a seamless process.
Reviews serve as social proof, influencing potential buyers and improving retention. According to research, 67.4% of customers read between 1-6 reviews before making a purchase, illustrating the importance of collecting a high volume of quality reviews.
By making it easy for customers to leave feedback and strategically displaying those reviews, you can boost conversion rates, enhance credibility, and improve SEO with fresh, user-generated content.
At Stamped, we believe that reviews perform better in-channel than on your website. They should be used to influence purchases at all touchpoints—from social media to email campaigns and beyond—but many brands limit their reach.
Let’s dive into how you can collect and showcase the full potential of reviews with Stamped.
Setting up review requests in Stamped
Stamped simplifies the review collection process with automated email sequences triggered by customer actions, such as order fulfillment or delivery. These sequences can be fully customized to include multiple follow-ups, maximizing potential for engagement. Brands can adjust the timing of requests, personalize messages with customer and product details, and encourage feedback with incentives like discounts or loyalty points.
We’re currently beta testing an integration with Klaviyo that allows you to send review requests directly through a Klaviyo flow, which means that you can operate your review request sequence in the same space as your other workflows.
To enhance the review experience, merchants can enable photo and video uploads, allowing customers to share richer content. Compared to text reviews, photo and video reviews are more efficient at attracting customers. They convey a product's features, benefits, and overall appeal much quicker than any text review. Additionally, user-generated content often demonstrates various use cases, helping potential buyers envision how they might use the product themselves.
Stamped also provides built-in analytics, offering insights into open rates, conversion rates, and customer sentiment to optimize future outreach efforts.
💡 Want to learn more about automating review requests? Check out this guide here.
Optimizing review request emails
A well-crafted review request email can significantly improve response rates. Personalization is key—addressing customers by name and referencing their specific purchase makes the message feel more engaging. Timing also plays a crucial role: you don’t want customers to receive a review request before they’ve had time to use your product.
The process should be as seamless as possible, with a single-click review submission option that reduces friction. Including incentives, such as discounts or loyalty points, can further boost participation and encourage customers to leave more detailed feedback.
Stamped provides multiple ways for customers to submit their reviews, ensuring accessibility and convenience. Email prompts often include embedded review forms, allowing customers to leave feedback directly from their inbox instead of being sent to another landing page. On-site review widgets enable shoppers to submit reviews while browsing, and customers can also leave feedback via their order history pages. These touchpoints make it easy to collect a steady stream of authentic reviews without disrupting the customer experience.
Showcasing your reviews
Once you’ve collected reviews, the next step is to strategically display them where they’ll have the most impact. Stamped’s review widgets seamlessly integrate with your store, allowing you to showcase customer feedback in a variety of ways. Star ratings on product pages provide immediate social proof, while review carousels highlight top-rated testimonials in a dynamic format. For brands looking to build deeper trust, dedicated testimonial pages create a space where potential customers can explore in-depth feedback
Reviews shouldn’t just live on your website—they should be used to influence purchases at all touchpoints. With Stamped, merchants can embed review content into landing pages, blogs, social media, or email campaigns. This flexibility allows brands to integrate social proof across their entire digital presence, reinforcing trust at every customer touchpoint. Whether you want to feature customer testimonials in a marketing campaign or add a rotating display of top reviews on your homepage, Stamped’s tools make it simple to extend the reach of your user-generated content.
Displaying your customer reviews
Stamped provides a variety of display options to fit your brand’s aesthetic. From grid-based layouts to floating review widgets, businesses can choose the format that best suits their needs. We created a catalog of examples to demonstrate how merchants can use these widgets to enhance their product pages and build customer trust, which you can view here.
Integrations
Klaviyo + Stamped
The Stamped x Klaviyo integration helps incorporate reviews in your email and SMS strategies. With it, you can create advanced segments and campaigns based on review activity and enrich marketing campaigns with social proof.
Our Klaviyo integration also allows you to use our Positive Review Thank You Flow. With this Play, you can thank your customers for leaving a positive review and encourage another purchase. You can also address customers who left a negative review by asking for additional feedback or recommending a different product.
💡 Learn how to set up the Klaviyo integration.
Attentive + Stamped
The Stamped x Attentive integration enables brands to communicate and manage their reviews using SMS. The integration pulls in various touch points and data from Stamped to Attentive so you can build journeys that make sense for your brand growth goals.
Stamped passes two types of data to Attentive:
- Events: these are customer behaviors or activities passed to Attentive to send automated, in-the-moment text messages.
- Customer Attributes: these are characteristics of your customers and subscribers passed to Attentive to build segmentation.
Once you have your events and customer attributes set up, you'll use them to create customized segments. For example, you can create a segment that tracks 10 star NPS submissions. This can then be used in a journey to send an SMS message to those customers thanking them for the review.
💡 Check out the Attentive + Stamped integration.
Stamped + KNO
The Stamped x KnoCommerce integration brings best-in-class zero party data practices together. You can embed Stamped’s checkout reviews into KNO’s post-purchase surveys to dramatically increase response rates. As KNO sits natively on your checkout confirmation page, around 45% of orders complete a post-purchase survey. At the end of this survey, 33% of orders leave at least one Stamped checkout review. For example, if you receive 1,000 orders per month, you can expect about 150 reviews every month from this integration.
💡 Discover how to leverage Kno with Stamped.
Rethink reviews with Stamped
Customer reviews are essential for building trust, increasing conversions, and strengthening brand credibility. With Stamped, you can automate the review request process and strategically showcase reviews across different channels. Plus, our integrations with Klaviyo, Attentive, and KnoCommerce make it easy to leverage review data for deeper insights and more effective marketing.
Stamped review requests outperform the industry standard, achieving a 6.5% review response rate compared to the typical 1-3%, with top customers consistently seeing a 20% response rate. They are simple to set up, allowing you to streamline otherwise repetitive processes. Beyond that, we’re not just helping you collect reviews—we’re collecting important customer data to inform your personalization strategies.
Ready to turn customer feedback into your biggest growth driver? Start optimizing your review strategy by booking a demo with Stamped today.
