How Stamped Helped Daily & Co. Increase VANITY TABLE’s ARR by 220%

About VANITY TABLE

VANITY TABLE is a beauty brand operating in the US and Japanese markets. They’re dedicated to “exquisite beauty and lifestyle trends”, specializing in skincare, makeup, nail art, and temporary tattoos.

VANITY TABLE focuses on providing high-quality products and services “without compromise”, with three main brand values: first, as in “the novelty that first moments of every experience brings”, finest, as in “brands of the finest quality”, and “for you”, by offering “specially curate[d] events, promotions, and bundles” to their customers.

About Daily & Co.

Daily & Co. is a direct-to-consumer (DTC) company that develops and manages its own house brands like VANITY TABLE. Their team takes on all aspects of their clients’ brand-building and management, product development and design, online store development, logistics and supply chain operations, marketing and sales, and customer support.

They deliver a fully-engaged ecommerce and omnichannel strategy for their partners using the best integrations, and believe ecommerce is more than just a sales platform: that it’s also a strategic part of every brand, its customer relations, and its distribution.

Challenges

Daily & Co.’s primary challenge with VANITY TABLE was to increase customer engagement and loyalty, specifically:

• Handling the nuances of storefronts for different countries and on various platforms

• Discovering where to meet and engage with customers from different market segments 

• Understanding how to adapt loyalty program benefits across different demographics

Solutions

To address these challenges, Daily & Co. first partnered with Smile.io in late 2020 in the hopes that a VIP program would boost engagement and loyalty across both of VANITY TABLE’s storefronts. Soon after, Daily & Co. were disappointed with the results and switched to Stamped instead to gain access to “great features and opportunities for us to achieve our goals.”

“We make it our priority to present the best daily experiences to a wide audience of global customers through our brands…Stamped’s Reviews and Loyalty shows great synergy. They increased our reliability for overseas customers.”
Daily & Co.

With Stamped, Daily & Co. and VANITY TABLE were able to:

• Collect thousands of reviews, including photo reviews, directly impacting sales and revenue while decreasing time-to-purchase

• Push reviews to Google Shopping and social media, boosting site traffic, impressions, and clickthrough rates

• Localize their loyalty programs to fit both their American and Japanese customers’ needs and shopping preferences, improving engagement and conversion rates

Results

Since partnering with Stamped, Daily & Co. and VANITY TABLE has collected over 25,000 reviews and driven the following outcomes:

• VANITY TABLE US
  • 51% review request open rate and 5% review response rate
  • Google Shopping clickthrough rates increased 4x (from 3% to 12.3%)
  • 85% lift in customer lifetime value (LTV) when comparing loyalty program members to non-members
  • Over 2x increase in total revenue driven by Stamped

• VANITY TABLE Japan
  • 55% review request open rate and 7% review response rate
  • Over ¥4,000 more in average order value (AOV) when comparing loyalty program members to non-members
  • 9.1 average basket size for loyalty program members vs. 4.2 for non-members
  • 44% lift in customer lifetime value (LTV) when comparing loyalty program members to non-members