---
title: "Integration Spotlight: Automating the Customer Journey with Klaviyo & Stamped"
description: The Klaviyo and Stamped integration pulls your Reviews & Loyalty data to drive automated communications and support targeted and specific campaigns related to consumer behavior.
image: https://blog.stamped.io/hubfs/Imported_Blog_Media/Klaviyo-3.png
---

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 May 5, 2022 3:54:25 PM

# Integration Spotlight: Automating the Customer Journey with Klaviyo & Stamped

[Teala Beischer](https://blog.stamped.io/stamped-blog/author/teala-beischerstamped-io)

[Share this page on Facebook](https://twitter.com/intent/tweet?url=https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped) [Share this page on Facebook](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped)

- **[What is Klaviyo?](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#klaviyo)**
- **[Klaviyo & Stamped Integration](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#klaviyo-stamped)**
- **[Klaviyo Flows & Campaigns](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#flows-campaigns)**
- **[Auditing the Customer Journey](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#customer-journey)**
- **[Recommendations](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#recommendations)**
- **[Getting Started](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-automating-the-customer-journey-with-klaviyo-stamped#getting-started)**

We recently hosted Klaviyo for a webinar all about scaling your communications to support your business growth. This session will be relevant whether you are just getting started with automations, or if you’re looking to do a refresh and optimize how much automated revenue you’re generating (or as Klaviyo likes to say, “making money while you sleep”). Watch the recording [here](https://www.youtube.com/watch?v=aj4ymKBSUjg).

Keep reading for tips on mapping and optimizing your customer journey!

## What is Klaviyo?

[Klaviyo](https://www.klaviyo.com/partner/signup?utm_source=0013o00002aEV7wAAG&utm_medium=partner) is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine unlimited customer data with more than 250 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Solo Stove, Citizen Watches, and more than 90K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.

Because the Klaviyo database integrates seamlessly with partners like Stamped, you can get the full story on every customer and use those insights to automate personalized communications, all from one dashboard. 

## Klaviyo & Stamped Integration 

The Klaviyo and Stamped integration pulls your Reviews & Loyalty data directly into Klaviyo to drive automated communications via email or SMS.

Reviews functionality:

Loyalty functionality:

*[Click here](https://support.stamped.io/article/986-klaviyo-stamped-io) to learn more about the integration.*

## Klaviyo Flows & Campaigns 

Flows are automated communications sent based on behavior. Flows help marketers save time by automating relationships and sending targeted, personalized messages to customers at the right time. Flows can drive: 

Campaigns are ad hoc communications delivered to customers. They are scheduled based on the calendar rather than behavior. Campaigns can drive: 

The Stamped & Klaviyo integration uses data from Reviews and Loyalty customers to drive targeted and specific campaigns related to their behavior. 

## Auditing the Customer Journey

We recommend reviewing your current customer journey as if you were a customer to identify areas of opportunity. This audit aims to:

![](https://blog.stamped.io/hubfs/Imported_Blog_Media/N87-ROqIOuh8PShnsauwGzBemZCZE4Dk5dlmZUbyQjSTW4ljcv2kGFMo5Aa3pWSrftu7u-48dq_QSSVagHIeAiiIlWyrvo_rBMaG2hX_azKLad9HOBGsoAk-P8rkkQgy8M2N3-dKxBb0mrF4Jg.png)

( *Sample Customer Journey from Klaviyo*)

When creating marketing content, it’s important to meet your customers where they’re at and lead them to the next stage. In order to do so, you need to identify where in their journey they are. Let’s look at some metrics you can use to do this.

![](https://blog.stamped.io/hubfs/Imported_Blog_Media/M08JWTArMJbGzHRalSmlMGa67ktMk6nxIuQ0ebf5Kt2RoGjge6ib78no-pn9CTZC_MJ9Xe7zrSFuCH27o3en73UIUXqrf-i9AQeb4CcmgYpF7qWSwqj1as0dGbrx2YE9w-LxnuobUAW9CsMt6g.png)

*(Example of where Stamped data can be pulled into Klaviyo and turned into Flows)*

## Recommendations

Klaviyo’s final recommendations to sharpening your automation and improving your customer journey are just four easy steps:

## Getting Started with the Stamped & Klaviyo Integration

Both [Klaviyo](https://www.klaviyo.com/partner/signup?utm_source=0013o00002aEV7wAAG&utm_medium=partner) & [Stamped](https://stamped.io/account/signup?appType=ugc) offer free accounts to get started today. You will need to have both platforms installed before leveraging the integration. 

Our [Klaviyo + Stamped guide](https://support.stamped.io/article/986-klaviyo-stamped-io) walks you through the setup step by step. Reach out to us with any questions at [support@stamped.io](mailto:support@stamped.io).

[Integration](https://blog.stamped.io/stamped-blog/tag/integration)

## Related posts

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[review request email](https://blog.stamped.io/stamped-blog/tag/review-request-email), [Review Strategies](https://blog.stamped.io/stamped-blog/tag/review-strategies), [How to request a review](https://blog.stamped.io/stamped-blog/tag/how-to-request-a-review), [Review incentives](https://blog.stamped.io/stamped-blog/tag/review-incentives)

## [4 Ways to Optimize Review Request Emails with Stamped](https://blog.stamped.io/stamped-blog/4-ways-to-optimize-review-request-emails-with-stamped)

![Picture of Aiden Brady](https://blog.stamped.io/hs-fs/hubfs/Aiden_Brady.tif-664x900%20(1)-1.jpg?width=50&name=Aiden_Brady.tif-664x900%20(1)-1.jpg) [Aiden Brady](https://blog.stamped.io/stamped-blog/author/aiden-brady) 

 Mar 27, 2025 12:24:14 PM

Introduction Customer reviews are one of the most powerful tools for building trust and increasing...

[Read more](https://blog.stamped.io/stamped-blog/4-ways-to-optimize-review-request-emails-with-stamped)

[![](https://blog.stamped.io/hs-fs/hubfs/The%20Complete%20Guide%20to%20Building%20A%20Successful%20Loyalty%20Program%20(2).png?height=200&name=The%20Complete%20Guide%20to%20Building%20A%20Successful%20Loyalty%20Program%20(2).png)](https://blog.stamped.io/stamped-blog/5-personalization-strategies-for-boosting-customer-retention-rates)

[Customer Insights](https://blog.stamped.io/stamped-blog/tag/customer-insights), [Customer Retention](https://blog.stamped.io/stamped-blog/tag/customer-retention), [Loyalty Personalization](https://blog.stamped.io/stamped-blog/tag/loyalty-personalization), [Customer Retention Personalization Strategies](https://blog.stamped.io/stamped-blog/tag/customer-retention-personalization-strategies)

## [5 Personalization Strategies for Boosting Customer Retention Rates](https://blog.stamped.io/stamped-blog/5-personalization-strategies-for-boosting-customer-retention-rates)

![Picture of Aiden Brady](https://blog.stamped.io/hs-fs/hubfs/Aiden_Brady.tif-664x900%20(1)-1.jpg?width=50&name=Aiden_Brady.tif-664x900%20(1)-1.jpg) [Aiden Brady](https://blog.stamped.io/stamped-blog/author/aiden-brady) 

 Oct 30, 2024 3:18:00 PM

The importance of personalization Let's be honest. When it comes to customer retention, most brands...

[Read more](https://blog.stamped.io/stamped-blog/5-personalization-strategies-for-boosting-customer-retention-rates)

[![](https://blog.stamped.io/hs-fs/hubfs/Imported_Blog_Media/Gorgias-1.png?height=200&name=Gorgias-1.png)](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-gorgias-stamped)

[Integration](https://blog.stamped.io/stamped-blog/tag/integration), [eCommerce](https://blog.stamped.io/stamped-blog/tag/ecommerce), [Customer Retention](https://blog.stamped.io/stamped-blog/tag/customer-retention)

## [Integration Spotlight: Gorgias & Stamped](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-gorgias-stamped)

[Teala Beischer](https://blog.stamped.io/stamped-blog/author/teala-beischerstamped-io) 

 May 20, 2022 3:44:29 PM

[Read more](https://blog.stamped.io/stamped-blog/blog/integration-spotlight-gorgias-stamped)

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