We recently hosted Klaviyo for a webinar all about scaling your communications to support your business growth. This session will be relevant whether you are just getting started with automations, or if you’re looking to do a refresh and optimize how much automated revenue you’re generating (or as Klaviyo likes to say, “making money while you sleep”). Watch the recording here.
Keep reading for tips on mapping and optimizing your customer journey!
What is Klaviyo?
Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine unlimited customer data with more than 250 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Solo Stove, Citizen Watches, and more than 90K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
Because the Klaviyo database integrates seamlessly with partners like Stamped, you can get the full story on every customer and use those insights to automate personalized communications, all from one dashboard.
Klaviyo & Stamped Integration
The Klaviyo and Stamped integration pulls your Reviews & Loyalty data directly into Klaviyo to drive automated communications via email or SMS.
Reviews functionality:
- Send customized review request emails via Klaviyo
- Create advanced customer segmentation based on customer reviews & attributes
- Dynamically add your latest positive reviews into Klaviyo email templates
- Sync customer properties (e.g. age, height, waist, shoe size) to customer profile on Klaviyo
- Sync unsubscribers from Klaviyo to Stamped.io
- Trigger sophisticated and personalized email campaigns based on customer reviews and product preferences
Loyalty functionality:
- Send coupon expiry reminders via Klaviyo
- Send Happy Birthday emails via Klaviyo
- Send earnings or spending notification emails via Klaviyo
- Create customer segmentation using rewards properties such as VIP tier & current points
- Sync rewards properties (e.g. VIP tier, points, referral URL) to customer profiles in Klaviyo
- Add customer referral link or current rewards points balance into Klaviyo email templates
Click here to learn more about the integration.
Klaviyo Flows & Campaigns
Flows are automated communications sent based on behavior. Flows help marketers save time by automating relationships and sending targeted, personalized messages to customers at the right time. Flows can drive:
- Higher Revenue/Recipient
- Higher Engagement Rates
- Higher Conversion Rates
Campaigns are ad hoc communications delivered to customers. They are scheduled based on the calendar rather than behavior. Campaigns can drive:
- Higher Sending Volume
- Higher Total Revenue
The Stamped & Klaviyo integration uses data from Reviews and Loyalty customers to drive targeted and specific campaigns related to their behavior.
Auditing the Customer Journey
We recommend reviewing your current customer journey as if you were a customer to identify areas of opportunity. This audit aims to:
- Identify existing gaps in current communications along the customer journey,
- Identify friction points on the website that may be impacting signups, conversions, etc.
When creating marketing content, it’s important to meet your customers where they’re at and lead them to the next stage. In order to do so, you need to identify where in their journey they are. Let’s look at some metrics you can use to do this.
- Engagement with Messages: Even before a contact becomes a customer, their engagement with your messages signals a lot. Someone who subscribed to your list months ago but who has neither purchased nor engaged with many messages is unlikely to make a purchase. In contrast, someone who subscribed and has opened and clicked many of your emails is much closer to making a purchase and may be waiting for the right product or offer.
- Number of Purchases: Someone with no purchases is still in the awareness stage of their journey and should be encouraged toward a first purchase. Someone with one purchase is in the retention stage and should be encouraged to make an additional purchase. Someone with many purchases may only need a suggestion to become an advocate and begin referring friends.
- Customer Lifetime Value (CLV): This metric adds an important layer of information to the number of purchases. Customer A and Customer B have both made one purchase. However, Customer A spent $10 and Customer B spent $70. These are very different purchasing behaviors. Customer A may be more cost-conscious than B, or Customer B may have more trust in your brand. They may need different incentives to effectively encourage their second purchase.
- Review Data: Customers who leave positive reviews show a high level of engagement with your brand. They are likely in the retention or advocacy phase of their journey, depending on the number of reviews and purchases. Pinpoint customers who have left positive reviews and encourage them to share their experiences with friends through a referral program, ushering them into the advocacy stage of their journey.
- Number of Referrals: A customer making referrals is an advocate. If you have not already, consider integrating with a third-party referral program provider. Word of mouth is a very powerful tool and your loyal customers are likely already telling friends and family about your brand. Rewarding that behavior fosters a stronger relationship with brand advocates and encourages referrals from customers who may not have shared otherwise.
- Time Between Purchases: Understanding the average time between purchases is important for understanding your customers’ buying patterns. Customers that purchase frequently likely have a stronger positive sentiment about your brand than less frequent purchasers. Knowing the average time between purchases means you’ll also know when someone has exceeded that timeframe and should be considered in the winback stage at risk of churning.
Recommendations
Klaviyo’s final recommendations to sharpening your automation and improving your customer journey are just four easy steps:
- Audit current customer journey
- Note all touchpoints and identify gaps where new automations may be powerful
- A/B test launch of new automations or additional touchpoints in current flows.
- Check out our 7 tips on Sales Emails from Klaviyo
- Discuss additional ways to personalize automated engagements using reviews, referrals, and other behavioral data
Getting Started with the Stamped & Klaviyo Integration
Both Klaviyo & Stamped offer free accounts to get started today. You will need to have both platforms installed before leveraging the integration.
Our Klaviyo + Stamped guide walks you through the setup step by step. Reach out to us with any questions at support@stamped.io.
